You can’t build a reputation on what you are going to do.”

– Henry Ford

VIVONET'S MEDIA RELATIONS PROGRAM

CHALLENGE

Vivonet is a “Software as a Service” (SaaS) company based in Vancouver, BC that provides point-of-sale software for the hospitality and retail sectors across Canada and the United States. Vivonet processes millions of transactions per month and warehouses the data, making the company a source for retail performance information. The data Vivonet captured from client transactions during the Vancouver 2010 Olympic Games gave the company a unique perspective on the return on investment for the tourism and hospitality sectors. Vivonet did not have brand awareness with the media, but desired to build their brand and relationships with the media.

STRATEGY

Reputations Corporation launched a media relations strategy with only one week to communicate the Olympic Games’ first-week retail performance results to international media. Reputations first developed graphics such as charts and maps that communicated Vivonet’s data visually and built dual traditional and social media releases that were distributed to relevant news, sports and business journalists that could reach a desired business and retail readership. Targeted pitching efforts enhanced media pick-up by packaging stories for print and broadcast media outlets and engaging reporters to determine specific needs for their readership.

RESULTS

Reputations transformed a small budget and one-week execution timeframe into a quarter of a million dollars in earned media for Vivonet. The story reached a global audience through the Wall Street Journal, Toronto Star, Vancouver Sun, and Global TV news.

Below is a clip of the news item that appeared on Global TV news on February 27.

 

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