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“Until you’ve lost
your own reputation, you never realize what a burden it
was or what freedom really is.”
– Margaret Mitchell
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Earned Media
CASE STUDY: Mayor’s Tour in Torino
click on image to enlarge
CHALLENGE
Newly–elected Vancouver Mayor Sam Sullivan had the opportunity
to put Vancouver on the map while putting a spotlight on the official
connection between the Olympic and Paralympic 2010 Winter Games.
STRATEGY
Following a month of pre–Olympic international media strategy
and outreach, Reputations Corporation accompanied Mayor Sullivan
on his five–day tour in Torino at the 2006 Olympic Winter Games.
RESULTS
Utilizing extensive media contacts, Reputations was credentialized
to use the official media centre and received 170,000 international
media hits, placing the spotlight on Mayor Sullivan and the City
of Vancouver as host site for the 2010 Winter Olympic Games. |
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