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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
– Warren Buffet
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CASE STUDY: WorkSafe BC
CHALLENGE
In 2001, Reputations was commissioned by the Workers’ Compensation
Board (now WorkSafe BC) to provide media content analysis services.
STRATEGY
The comprehensive analysis was to include trending and advertising
equivalency data as well as to determine possible areas of media
focus for the coming months.
RESULTS
Reputations utilized its proprietary Media Content Analysis
process to develop monthly, quarterly and yearly reports, which
included media trends and long–term analysis of local, provincial,
national and out–of–province media. The 12–month trend data is
also used to determine Advertising Equivalency calculations.
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