REPUTATIONS MULTIPLIER
Think Globally. Influence Locally.
If one voice can deliver a powerful message, imagine the power
of a chorus of voices harmonizing with the same message. Multi–location
organizations have a unique structure to enhance their brand,
build awareness, strengthen ties with stakeholders and maximize
message frequency. We call it the Reputation Multiplier, a
tool that efficiently and cost–effectively mobilizes individual
locations to amplify your messaging – turning them into dynamic
public relations generators.
Reputations Corporation works with your head office to determine
the best strategies to convey your organization's key messaging.
The appropriate materials are created and circulated to regional
locations to be used in the local markets, including speeches,
newsletters, articles, news releases and expert columns. Reputations
will also call each of your location managers to provide ongoing
reputation management coaching and support to ensure the desired
results are being achieved.
Case Study: Wal–Mart Canada
CHALLENGE
Wal–Mart Canada and its 277 retail locations support local
causes throughout the country with its Good Works program,
contributing more than $290,000 to Canadian charities every
week.
Wal-Mart store managers have limited time for training and
implementing new non-core programs. As such, constant time
and mindshare demands make it easy for store management to
forget about or postpone proactive media relations. With these challenges in mind, Wal-Mart Canada approached Reputations to develop a program to help store managers attract positive media attention and recognition for its Good Works activities.
STRATEGY
Reputations designed a media training program comprised of
a group seminar, printed instructional materials and on–line
resources.
To ensure the successful implementation of the program, Reputations
conducts regular telephone coaching calls and makes itself
available for on–demand telephone advice.
RESULTS
As of December 2006, Wal-Mart store managers across Canada garnered 1,312 media hits since the program launched in January 2006. This means Wal-Mart’s Good Works Program generates approximately four news hits per day.
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