JAIME RUPERT OFFERS COMMUNICATIONS COMMENTARY IN THE VANCOUVER SUN

4 FEBRUARY 2010

Jaime Rupert, Reputations' Associate Senior Counsel, published an opinion-editorial in the Vancouver Sun about the spirit of the Olympic Games. Please continue reading for the article or find it online here.

HOST CITY IS CUSTODIAN OF OLYMPIC SPIRIT


As the buildup to the Olympics starts, so many people around the world are saying "What Olympics?" or "They're in Vancouver? I didn't know."

If we don't even know the Olympics are happening then why do they matter?

I got a unique perspective when I worked with the communications department for the Salt Lake Organizing Committee in the three years leading up to the 2002 Winter Games. When I started, the organizing committee was engulfed in a scandal that not only threatened the Games but the entire Olympic movement three years out with a $400-million deficit, the distrust of the community and loathing from the world. We emerged after the Games with a $100-million profit, community enthusiasm and global accolades. It was a herculean effort of a dedicated team of people led by Mitt Romney. So along with all of the discussions that always happen about the positive and negative aspects of hosting the Olympics, let's talk about why they matter. A few facts first.

The International Olympic Committee has branded the triumph of the human spirit through sport. And they have done it extraordinarily well. The IOC owns the Olympic brand, the Olympic rings and Olympic imagery, but the entire world owns the Olympic spirit. What is "it" that makes the Olympic spirit so special?

Each Olympic city writes its own chapter in the narrative. There will be great sport. That is never in doubt. But what each organizing committee must be aware of is not to strangle the life out of the Olympic spirit by confining it to a city, or a country: It belongs to the world. Not to forget they are simply custodians of the Olympics for a short time. That the magic is about the heart and soul of the athletes, not the minutiae of executing the infrastructure. You do not do the Olympic spirit any good by being secretive about what it takes to put on the Games -- the good, the bad and the ugly. We are all human; there will be great times and tough times in the leadup to the Games. Transparency of communication is the key to keeping not only the franchise stable and earning the trust of the community, but being able to engage the world with the Olympic spirit.

That's why what has happened in the last few years and what is happening as we approach Vancouver 2010 is so terribly disheartening. They have not been good stewards of communicating the risks, pitfalls and achievements along with the inherent and obvious meaning to the Olympics, the Olympic spirit. You have to show it lives, all the time. Let's not forget the edge of peril that the movement faced due to the scandal that preceded the 2002 Salt Lake Games. They were just about dead on arrival in 1999. Corrupt, archaic and deceitful. We had to ask ourselves, why do the Olympics matter? Why care about them? We came upon their power to inspire. And we worked hard to tell that ethereal concept and infuse it throughout our Games.

I will never be a gold medal skier, but after learning the athletes' stories and watching them when it all came down to the line, could they do it? Could they achieve what they had set out to do all of those years ago?

Those are the athletes' stories that captivate us all, maybe tomorrow at work: I think, I can be better, do more, make a difference because I am on a team. A spark of the Olympic spirit has touched me and I am moved.

I watched the treachery of the women's bobsleigh team, when Jen Davidson was so callously replaced for no good reason; where skeleton athlete Jimmy Shea did not have enough money for T-shirts but ended up on the cover of Time magazine, a gold medallist; and met Mike Eurizone, from the Miracle on Ice team, and learned what great demand he continues to be in to talk about that moment that made such a positive impact on the American psyche. This is the story of humanity, of all of us who are yearning to see that we can achieve what we set out to do. Is there any other global event in the world that does this?

Jaime Rupert worked with the Salt Lake Olympic Organizing Committee and is the co-author of the book, Navigating the CEO Jungle.

 


REPUTATIONS CORPORATION AND CLIENT NEWS


24 February 2009

VANCOUVER CANADIANS BASEBALL CLUB GET BEHIND ANTI-BULLYING DAY

Vancouver Canadians_24 hoursVancouver Canadians baseball team mascot Bob Brown Bear was a good sport and showed active support for the anti-bullying effort at a Vancouver Elementary School.

Dressed in an anti-bullying pink day t-shirt, Bob Brown Bear and Vancouver Canadians Baseball Club general manager Andrew Seymour visited General Brock Elementary School to read to the children an anti-bulling story entitled "Baseball Ballerina Strikes Out".

Anti-Bullying Day is aimed at fostering self esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community-all of which are key elements of bullying prevention.

Bob Brown Bear appeared on the front cover of 24 hours and Andrew Seymour was interviewed on The Christy Clarke show the Canadians getting behind the effort.

Click here to read the article.

Click here to listen to Andrew Seymour on The Christy Clarke Show.

REPUTATIONS CORPORATION AND CLIENT NEWS


18 February 2009

MICHAEL DAVIS ELECTED PRESIDENT OF NON PARTISAN ASSOCIATION

Reputations Corporation Director of Operations and Senior Counsel, Michael Davis, was elected President of the non Partisan Association; a Vancouver based civic political party. Michael's extensive background in political organizing, issues management and the ability to lead a board of directors were all factors in his appointment.

The following news release from the NPA was distributed following the vote.

REPUTATIONS CORPORATION AND CLIENT NEWS


14 February 2009

DISCOVERY PARKS' GREEN BUILDING FEATURE IN VANCOUVER SUN

Discovery Parks_Green Building_Vancouver SunReputations' client Discovery Parks new building, DiscoveryGreen Building, was featured on the front page of the Business BC section of Vancouver Sun.

Discovery Parks' visionary DiscoveryGreen Building is scheduled for completion in April and set to become the new standard in commercial building, proving building 'green' makes business sense in today's environmentally conscious market. As proof, the building has already been fully leased!

DiscoveryGreen Building is a 150,000 square foot LEED Gold Standard building, soon to become the city's most sustainable commercial building to date, with the estimated cost benefits predicted to outweigh the small, marginal capital costs to make the building 'green'.

Click here to read the article.

REPUTATIONS CORPORATION AND CLIENT NEWS


9 February 2009

SPIRIT OF BC WEEK PROVINCIAL LAUNCH ON GLOBAL TV

Reputations secured a five minute interview on Global TV for Bruce Dewar, CEO of 2010 Legacies Now, when they were commissioned by 2010 Legacies Now to manage the Spirit of BC Week 2009 Provincial Launch Event in the Tri-Cities and to conduct provincial media relations for Spirit of BC Week 2009 and its Signature Events.

Click here to watch the video.

REPUTATIONS CORPORATION AND CLIENT NEWS


19 November 2008

WAYNE HARTRICK SPEAKS ON REPUTATION MANAGEMENT IN SAO PAULO, BRAZIL

Reputations Corporation President Wayne Hartrick was a guest speaker at the invitation of Sao Paolo based P.R. agency Imagem Corporativa to give a presentation on Reputation Measurement and Management to their clients. The keynote event, held on 19 November 2008 was a presentation to the crisis management team of Unilever Brazil on the importance of Reputation Management in a crisis and included a review of crisis case studies and the effect on stock value. Wayne also gave a presentation on corporate reputation measurement and management to a gathering of the Sao Paulo agencies key clients.

REPUTATIONS CORPORATION AND CLIENT NEWS


4 November 2008

REPUTATIONS' PROGRAM FEATURED IN AUSTRALIAN SCHOOL

Be a Fan, Not a FoolReputations award winning Be a Fan, Not a Fool for BC Place will be showcased as part of the Public Venue Management School (PVMS) fan behaviour curriculum in Toowong Queensland, Australia.

Reputations Corporation created the Be a Fan, Not a Fool program to combat the unruly behaviour displayed by BC Lions fans during home games. The program specifically encouraged fans to take the initiative and report unacceptable behaviour to security.

In 2008, the program underwent a transition to I'm A Fan Not A Fool to put greater responsibility on the individual fan, empowering them to take responsibility for their own fun and ensure a great experience for those around them.

The Fan, Not a Fool has been effective in reducing unruly crowd behaviour, increasing complaints to security and gaining thousands of dollars worth of earned media for BC Place.

PVMS provides management practitioners of public assembly facilities in Australia, New Zealand and the Asia Pacific region with education and professional development opportunities to enhance the venue management industry. For more information, please visit www.vma.org.au

REPUTATIONS CORPORATION AND CLIENT NEWS


9 October 2008

REPUTATIONS FEATURED IN RBC SPEAKERS SERIES

RBC Speakers SeriesReputations Corporation's Senior Counsel Jaime Rupert toured British Columbia for the RBC Speaker Series. Rupert informed the business communities in Vancouver, Kelowna and Abbottsford on how to connect with the several thousand reporters who will be at the Vancouver 2010 Olympic and Paralympic Winter Games.

Rupert, former media strategist for the Salt Lake 2002 Olympic Winter Games, currently provides Reputation's clients with strategic counsel on how to leverage the Olympics to maximize business opportunities. "The Olympics is an unprecedented opportunity for organizations to connect with the world," said Rupert. "At Reputations, we help you connect with the thousands of media and have your story communicated to an international audience. "

The RBC 2010 Legacies Now Speaker Series enables BC businesses and communities to learn from international experts in the Olympic and Paralympic Games industry.

To contact Jamie Rupert to discuss media opportunities available to your organization leading up to and beyond the Games, please email marketing@reputations.com.

Watch the webinar or read about Jaime in the Vancouver Sun, Kelowna Capital News or Abbotsford Times.

REPUTATIONS CORPORATION AND CLIENT NEWS


4 September 2008

VANCOUVER CANADIANS ON BREAKFAST TELEVISION

City TV Breakfast Television team spend the more at Nat Bailey Stadium wrapping the baseball season with the Vancouver Canadians Baseball Club.

Click here to watch the video.