DISCOVERY PARKS' BERNIE BRESSLER'S ARTICLE FEATURED IN VANCOUVER SUN
23 June 2009
B.C.'s intellectual capital as brand identity; Province can follow Australia's lead in repositioning itself as a world leader in intellectual capacity
A lot has been said lately about research and development and the role of intellectual capital in our country's development. As a commodity- focused economy, exporting has been a vital part of our history. The same is true for Australia, a country that has made a concerted effort to modify that landscape to reposition itself as a leader when it comes to education and intellectual capital. This is part of its international strategy of brand identity.
Here, we have yet to define our brand identity. GfK Roper ranked Vancouver in 18th position after polling 10,000 people in 20 countries to find out consumers' perceptions about the reputations of 50 cities worldwide. The contradiction, however, is that Vancouver is routinely among the top scorers when it comes to standard and quality of living, and it is firmly situated on the international radar as the host city of the 2010 Olympic Winter Games. And so, the question that keeps coming up is; "Do we only want to be a global city when we win awards and host events or do we want to be one by being a leader on the global issues that affect us today and into tomorrow?"
These spaces, the ones surrounding brand identity and intellectual capital, are areas where not only Vancouver, but the province of British Columbia and the country of Canada, can let their colours shine. They can be filled by home- grown talent in the fields of innovation, research, science and technology, but we've got to step up to the challenge.
The Premier's Technology Council Report concludes that R&D investments in B. C. lag behind the competition in North America. B.C.'s expenditures in R&D fall behind the technology states of Washington, California and Massachusetts when compared as a per cent of GDP. Translated into a real-world application, our ability to compete in the global arena is hampered. We are already playing catch-up.
Academics and start-up technology companies require supportive environments. They've got to be able to effectively link their research to commercialization in the marketplace and, in order to accomplish that, B.C.'s innovators need access to affordable research facilities that enable those connections to flourish.
Research parks do just that. They aid in the transfer of technology and business, and they promote interaction between innovators. I firmly believe research parks have a critical role in strengthening our province's knowledge- based community and that ideas born here can transform into global ones. In fact, Cardiome Pharma Corp., a biotech company that uses office and laboratory space at our Technology Enterprise Facility III building at the University of B. C. campus, recently partnered with Merck & Co. Now, Cardiome -- a Vancouver- based drug development company -- can focus on bringing new discoveries and medicines to patients around the world as a Canadian innovator; a Canadian brand.
Discovery Parks' facilities, located on the campuses of five of the provinces' educational institutions, provide more than just low operating costs and affordable rent. They provide B.C. with commercial research facilities that are environmentally-sustainable. In Burnaby, we've just unveiled the ultimate green building -- Discovery Green -- which adheres to the LEED Gold Standard of green building and development. Discovery Green is poised to be Burnaby's most ecological commercial building, a legacy piece that will exemplify the provincial commitment to innovative environmental construction and design.
Incorporated into the construction of Discovery Green is denim pine, which finds a use for the thousands of B.C. mountain pines that were otherwise rendered unusable due to their destruction by the pine beetle.
Using less than half the amount of concrete by volume than a conventionally constructed building, this research facility is setting an eco-conscious building and design standard for the future.
In October, Vancouver will make its way onto the global stage for a couple of days (based around an event). The Association of University Research Parks will hold its annual gathering in our great city, providing a forum for the highest level of collaboration among universities, industry and government from around the world. In my opinion, this collision between intellectual capital and our city's identity is precisely what we ought to be harnessing as our brand identity of tomorrow, but also of today.
Bernie Bressler is chairman of Discovery Parks, a private Canadian trust that finances, designs and builds research parks for the benefit of British Columbia.
REPUTATIONS CORPORATION AND CLIENT NEWS
24 February 2009
VANCOUVER CANADIANS BASEBALL CLUB GET BEHIND ANTI-BULLYING DAY
Vancouver Canadians baseball team mascot Bob Brown Bear was a good sport and showed active support for the anti-bullying effort at a Vancouver Elementary School.
Dressed in an anti-bullying pink day t-shirt, Bob Brown Bear and Vancouver Canadians Baseball Club general manager Andrew Seymour visited General Brock Elementary School to read to the children an anti-bulling story entitled "Baseball Ballerina Strikes Out".
Anti-Bullying Day is aimed at fostering self esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community-all of which are key elements of bullying prevention.
Bob Brown Bear appeared on the front cover of 24 hours and Andrew Seymour was interviewed on The Christy Clarke show the Canadians getting behind the effort.
Click here to read the article.
Click here to listen to Andrew Seymour on The Christy Clarke Show.
REPUTATIONS CORPORATION AND CLIENT NEWS
18 February 2009
MICHAEL DAVIS ELECTED PRESIDENT OF NON PARTISAN ASSOCIATION
Reputations Corporation Director of Operations and Senior Counsel, Michael Davis, was elected President of the non Partisan Association; a Vancouver based civic political party. Michael's extensive background in political organizing, issues management and the ability to lead a board of directors were all factors in his appointment.
The following news release from the NPA was distributed following the vote.
REPUTATIONS CORPORATION AND CLIENT NEWS
14 February 2009
DISCOVERY PARKS' GREEN BUILDING FEATURE IN VANCOUVER SUN
Reputations' client Discovery Parks new building, DiscoveryGreen Building, was featured on the front page of the Business BC section of Vancouver Sun.
Discovery Parks' visionary DiscoveryGreen Building is scheduled for completion in April and set to become the new standard in commercial building, proving building 'green' makes business sense in today's environmentally conscious market. As proof, the building has already been fully leased!
DiscoveryGreen Building is a 150,000 square foot LEED Gold Standard building, soon to become the city's most sustainable commercial building to date, with the estimated cost benefits predicted to outweigh the small, marginal capital costs to make the building 'green'.
Click here to read the article.
REPUTATIONS CORPORATION AND CLIENT NEWS
9 February 2009
SPIRIT OF BC WEEK PROVINCIAL LAUNCH ON GLOBAL TV
Reputations secured a five minute interview on Global TV for Bruce Dewar, CEO of 2010 Legacies Now, when they were commissioned by 2010 Legacies Now to manage the Spirit of BC Week 2009 Provincial Launch Event in the Tri-Cities and to conduct provincial media relations for Spirit of BC Week 2009 and its Signature Events.
Click here to watch the video.
REPUTATIONS CORPORATION AND CLIENT NEWS
19 November 2008
WAYNE HARTRICK SPEAKS ON REPUTATION MANAGEMENT IN SAO PAULO, BRAZIL
Reputations Corporation President Wayne Hartrick was a guest speaker at the invitation of Sao Paolo based P.R. agency Imagem Corporativa to give a presentation on Reputation Measurement and Management to their clients. The keynote event, held on 19 November 2008 was a presentation to the crisis management team of Unilever Brazil on the importance of Reputation Management in a crisis and included a review of crisis case studies and the effect on stock value. Wayne also gave a presentation on corporate reputation measurement and management to a gathering of the Sao Paulo agencies key clients.
REPUTATIONS CORPORATION AND CLIENT NEWS
4 November 2008
REPUTATIONS' PROGRAM FEATURED IN AUSTRALIAN SCHOOL
Reputations award winning Be a Fan, Not a Fool for BC Place will be showcased as part of the Public Venue Management School (PVMS) fan behaviour curriculum in Toowong Queensland, Australia.
Reputations Corporation created the Be a Fan, Not a Fool program to combat the unruly behaviour displayed by BC Lions fans during home games. The program specifically encouraged fans to take the initiative and report unacceptable behaviour to security.
In 2008, the program underwent a transition to I'm A Fan Not A Fool to put greater responsibility on the individual fan, empowering them to take responsibility for their own fun and ensure a great experience for those around them.
The Fan, Not a Fool has been effective in reducing unruly crowd behaviour, increasing complaints to security and gaining thousands of dollars worth of earned media for BC Place.
PVMS provides management practitioners of public assembly facilities in Australia, New Zealand and the Asia Pacific region with education and professional development opportunities to enhance the venue management industry. For more information, please visit www.vma.org.au
REPUTATIONS CORPORATION AND CLIENT NEWS
9 October 2008
REPUTATIONS FEATURED IN RBC SPEAKERS SERIES
Reputations Corporation's Senior Counsel Jaime Rupert toured British Columbia for the RBC Speaker Series. Rupert informed the business communities in Vancouver, Kelowna and Abbottsford on how to connect with the several thousand reporters who will be at the Vancouver 2010 Olympic and Paralympic Winter Games.
Rupert, former media strategist for the Salt Lake 2002 Olympic Winter Games, currently provides Reputation's clients with strategic counsel on how to leverage the Olympics to maximize business opportunities. "The Olympics is an unprecedented opportunity for organizations to connect with the world," said Rupert. "At Reputations, we help you connect with the thousands of media and have your story communicated to an international audience. "
The RBC 2010 Legacies Now Speaker Series enables BC businesses and communities to learn from international experts in the Olympic and Paralympic Games industry.
To contact Jamie Rupert to discuss media opportunities available to your organization leading up to and beyond the Games, please email marketing@reputations.com.
Watch the webinar or read about Jaime in the Vancouver Sun, Kelowna Capital News or Abbotsford Times.
REPUTATIONS CORPORATION AND CLIENT NEWS
4 September 2008
VANCOUVER CANADIANS ON BREAKFAST TELEVISION
City TV Breakfast Television team spend the more at Nat Bailey Stadium wrapping the baseball season with the Vancouver Canadians Baseball Club.
Click here to watch the video.