REPUTATIONS CORPORATION AND CLIENT NEWS

4 November 2008

REPUTATIONS' PROGRAM FEATURED IN AUSTRALIAN SCHOOL

Reputations award winning Be a Fan, Not a Fool for BC Place will be showcased as part of the Public Venue Management School (PVMS) fan behaviour curriculum in Toowong Queensland, Australia.

Reputations Corporation created the Be a Fan, Not a Fool program to combat the unruly behaviour displayed by BC Lions fans during home games. The program specifically encouraged fans to take the initiative and report unacceptable behaviour to security.

In 2008, the program underwent a transition to I’m A Fan Not A Fool to put greater responsibility on the individual fan, empowering them to take responsibility for their own fun and ensure a great experience for those around them.

The Fan, Not a Fool has been effective in reducing unruly crowd behaviour, increasing complaints to security and gaining thousands of dollars worth of earned media for BC Place.

PVMS provides management practitioners of public assembly facilities in Australia, New Zealand and the Asia Pacific region with education and professional development opportunities to enhance the venue management industry. For more information, please visit www.vma.org.au