PEOPLE

Reputations Corporation builds, manages and protects the reputations of some of Canada’s top organizations. Our best–in–class strategists have developed a proprietary reputation management framework that allows organizations to define their Desired Reputation, test that against their Actual Reputation, and implement strategies and tactics that close the gap between the two.

Our people have a unique combination of skills and experience in reputation measurement and management, journalism, marketing communications, and business planning.  Our clients benefit from our understanding of how reputations are built and lost, our extensive knowledge of print and electronic journalism, corporate communications, brand development and management, public consultation and stakeholder relations.

Our people have consistently defined us as one of western Canada’s top public relations firms since we opened our doors 15 years ago.

WAYNE HARTRICK –PRESIDENT & CHIEF REPUTATION OFFICER

“A company’s reputation is its relationships with its stakeholders. Building, managing and protecting those relationships builds reputational capital – a competitive advantage” – Wayne Hartrick

Wayne has been offering strategic counsel to clients in North America, Europe and Asia for more than 15 years. He has been instrumental in building two successful communications consulting firms, holds an APR (Accreditation in Public Relations), and is an accreditation examiner for the Canadian Public Relations Society.

Wayne is a past member of the Vancouver City Planning Commission, past Chair of the Vancouver Blueway Task Force and sat on the Board of Directors of the Vancouver Maritime Museum. He also sat on the Board of Directors for the Port of Vancouver where he was Chair of the Communications Committee.  

An active participant in provincial and civic politics, Wayne acted as Campaign and Communications Chair on several successful campaigns and most recently acted as Communications Director for Vancouver Mayor Sam Sullivan.  

Wayne is a former member of the Board of Directors of the Nanitch Policy Society, a society dedicated to improving the economic and social wellbeing of individuals faced with disability. He spends his leisure time enjoying the BC outdoors, including boating and snowboarding.

LINDA BILBEN – SENIOR COUNSEL & CREATIVE DIRECTOR

“We build reputations by defining who we want to be, telling the world our story and following through on our promise.” - Linda Bilben

Linda brings 16 years of senior-level experience working with public institutions, private enterprise and publicly traded companies to Reputations’ clients. From communications plan development to international media relations to corporate branding and membership assessments, Linda’s expertise spans the entire scope of marketing, organizational development and public relations.

Her most notable work includes branding and reputation management for BC Place Stadium, economic development and tourism advertising campaigns for the City of Fort St. John, and creative strategy for advocacy programs. Linda also designs reputation auditing, management and crisis programs in a variety of sectors, including development and natural resources. Linda has also planned, accredited, provided media training for, and managed several large media events from Vancouver to Toronto to New York in offshore oil and gas, wireless technology and health.  

A certified adult educator, Linda also manages media training for many clients including Vancouver Coastal Health Authority, Silver Standard Resources and SmartCentres.

MICHAEL DAVIS – SENIOR COUNSEL & DIRECTOR OF OPERATIONS

“In fortune 500 companies, reputation is almost always their single biggest asset. Many organizations know this; now they need to start acting like they know it.” – Michael Davis

Michael coordinates all aspects of major accounts, specializing in project management. He has extensive experience designing and implementing public consultations, as well as juggling the needs of complex multi–stakeholder projects, and has extensive public relations and issues strategy experience.

A graduate of the Royal Roads University Public Relations Management Program, Michael has provided issues management and crisis communication for major clients including Wal–Mart Canada, the City of Fort St. John, Insite (Canada’s first supervised injection site) and the District of Kitimat.

Michael’s internal responsibilities as Director of Operations give him a unique perspective on the integration of reputation management into clients’ operations.

JAIME RUPERT – ASSOCIATE SENIOR COUNSEL

From 1999 through August 2002, Jaime was the internal account leader for the 2002 Olympic Winter Games PR Agency of Record, Coltrin & Associates. She worked on a daily basis with senior management inside the organizing committee, providing strategic counsel in all areas, including: sponsors, the International Olympic Committee, ticket sales, volunteer recruitment, ceremonies, strategic branding and messaging, venues, transportation, tourism, and television and crisis planning.

Jaime created the 2002 Olympic Winter Games time crisis plan, the Olympic Torch Relay communications plan (a 65-day journey of the Olympic Torch Relay on which she led the public relations team), and was the lead media relations person with USA Today, NBC, The Today Show, Larry King, Washington Post, New York Times and several other leading US and international media.

In addition to her extensive Olympic experience, Jaime was the Director of Public Relations for LucasArts, a division of Lucasfilm. In her consulting career she  and has led the AOR for Burger King Corporation and has been deeply involved in homeland security, technology, venture capital and is a consultant on Olympic-related issues with Reputations Corporation.

JOHN MOONEN – ASSOCIATE SENIOR PUBLIC AFFAIRS COUNSEL

For more than years, John has worked as a lobbyist for the Jim Pattison Group, a lawyer and senior civil servant for the Government of British Columbia, an account executive at a Vancouver-based advertising agency and as a partner in western Canada’s largest public affairs consultancy.  He provides a range of government relations, communications and public affairs advice and services. 

John has also been a political strategist and campaigner for federal and provincial political parties, individual MLAs, cabinet ministers and municipal political organizations in Victoria and throughout the Lower Mainland.  John has served on the boards of community groups, educational bodies, political organizations and business associations.

DOUG BROWNRIDGE – ASSOCIATE BRANDING STRATEGIST

Doug is the Founder and principal of SherpaQUEST Consulting, specializing in branding, positioning, visioning, business strategy, and disruptive innovation. Doug’s expertise spans functional areas of branding, business development, product management, advertising, public relations and events. Doug developed the proprietary SherpaVISION™ process which is integrated into the discovery stage of Reputations’ Employer Brand Audit.

Previously, Doug was the Senior VP Brand Marketing for Intrawest, VP Global Marketing for PMC-Sierra, Head of Marketing for Motorola North America and VP of both Rogers Wireless and Cadbury Schweppes North America. Doug has managed some of the world’s leading brands, including Tide and Ocean Spray.

Doug is a graduate of the University of Toronto, Bachelor of Commerce. He is Board Director of Citizens Bank of Canada, a VanCity Company; and was the past chair of the BC Integrated Technology Initiative, as well as a Board member of the BCTIA and the BC Science Fair Foundation. Doug is also a graduate of the Six Sigma program at Motorola University in Illinois.

ADAM GROSSMAN – MEDIA CONSULTANT

Adam is a media consultant and a senior writer on the Reputations Corporation team. He specializes in media-based issues management, news and strategic writing for a variety of high-profile clients. He has six years of news experience as a senior writer and editor on several publications in the UK and Canada – including Newsweek, Marketing Week, Legal Week, Business In Vancouver and Where Vancouver.

His areas of specialty include press releases, pitching, media relations and training, strategic writing and messaging, and crisis communications for clients ranging from small non-profits, to regional public agencies, high-tech public companies and multinational organizations, including Olympic organizations and sponsors.

Recently, Adam has provided news and communications strategy to clients including Wal-Mart Canada, Coast Mountain Bus Company, Uniglobe Western Canada, B.C. Place Stadium, the Ethical Funds Company and the City of Fort St. John.

REGAN GARBUT – CONSULTANT

Regan specializes in project and account management and has provided event management support from small media conferences to high-profile provincial launch events, national book tours to product launches.

She has provided strategic support to clients from individual entrepreneurs, to municipalities and regional districts, regional public agencies, professional sports teams, and multinational organizations, including Olympic organizations and sponsors.

Regan has three years of communication experience, including work with the provincial Liberal caucus and provincial election campaigns. She holds a Graduate Certificate in Public Relations Management from Royal Roads University. Her breadth of experience includes strategic communications planning, event planning and management, crisis communications and strategic writing and messaging.

Recently, Regan has provided communications strategy and/or event management to clients including 2010 Legacies Now Spirit of BC Week, Vancouver Canadians, BC Place, Wild Weather book tour, City of Fort St. John and the District of Kitimat.