Reputation Audit
Your most valuable asset is your reputation. Reputations Corporation
helps you strategically manage your reputation .
The Reputation Audit determines the gap between your organization’s
Desired Reputation and and its Actual Reputation.
The Desired Reputation
is determined through a visioning process with your senior management,
facilitated by Reputations’ experts. The Actual Reputation
is determined through an intensive stakeholder review, involving
one-on-one interviews, quantified research, studies of communication
materials and media content analysis.
Reputations Corporation will then help you bridge the gap between
your Actual and Desired Reputation through a proprietary reputation
management framework.
Case Study: City of Fort St. John
click on image to enlarge
Challenge
In 2003, the City of Fort St. John, having recovered from near
bankruptcy, balanced its budget and diversified its major industries.
The City instinctively understood that it had issues with its
reputation and that these issues were holding it back from further
progress with stakeholders ranging from government to prospective
recruits to the Fort St. John community.
STRATEGY
A Reputation Audit was conducted in 2003 to determine the City’s
Desired Reputation, measure its Actual Reputation and begin
to close the gaps between the Desired and Actual Reputation.
The Reputation Audit identified that while the City’s Desired
Reputation was that of a diverse, progressive municipality in
a pristine setting, in reality it was perceived as a boom–and–bust
dusty oil town. Reputations Corporation subsequently designed
extensive campaigns and implemented a three–year strategic planning
process. In 2006, a follow–up on the Reputation Audit was conducted
to measure the success of the campaigns.
RESULTS
1. $2 million in media coverage;
2. $50 million in direct economic development through
government advocacy and economic development initiatives;
3. Decrease in gaps between Desired and Actual Reputation
with all stakeholders over three years.
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