• SERVICES
• BRANDING
• CRISIS AND ISSUES MANAGEMENT
• EVENT MANAGEMENT
• MARKETING COMMUNICATIONS
• MEDIA CONTENT ANALYSIS
• MEDIA RELATIONS
• MEDIA TRAINING
• OLYMPIC OPPORTUNITIES
• PRODUCT LAUNCH
• REPUTATION AUDIT
• REPUTATION MULTIPLIER
• SOCIAL MEDIA
• STAKEHOLDER ENGAGEMENT
• SUSTAINABILITY COMMUNICATIONS

REPUTATION AUDIT

Reputations is the only communications firm in Canada that has built its practice around reputation management. Our proprietary Reputation Audit has helped companies from nearly every sector—natural resources to healthcare to consumer goods and technology—manage their most valuable asset: their reputation.

The Reputation Audit helps organizations to define their Desired Reputation, and determine the gaps between their Desired and Actual Reputation. The Audit explains to you why a gap exists and how to fix it.

The Desired Reputation is determined through the Discovery Process, a fast-paced visioning session facilitated with your organization’s senior management.

The organization’s Actual Reputation is measured though intensive stakeholder surveying, involving one-on-one interviews, quantified research, studies of communication materials and media content analysis.

The results of the Reputation Audit inform the creation of a Reputation Management Plan, which works to close gaps between the Desired and Actual Reputation with critical stakeholders.

The result: an informed, long-term strategy with measurable outcomes to guide all organizational communication efforts, driving towards the organization’s business goals.