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“The purest treasure
mortal times afford is spotless reputation.”
–William Shakespeare,
The Tragedy of King Richard the Second
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Stakeholder Engagement
In this new era of accountability, the need to build and protect
relationships with key stakeholders is vital.
Protecting these relationships requires foresight and long-term planning.
Let us develop your key messages and determine the appropriate channels
to maximize your exposure and credibility among key stakeholders.
Case Study: Wal–Mart Canada
CHALLENGE
In 2005, Wal–Mart Canada applied to build its first store location
in the City of Vancouver. The Wal–Mart brand and reputation
were challenged by a duality in which its customers remain loyal,
but certain stakeholders assail the company for various purposes,
including unionization, anti–globalization and as a proxy for
the debate over Third World manufacturing – all of which resonate
with a larger portion of the population in Vancouver than in
most other Canadian cities. The application instantly became
controversial and potentially harmful to the Wal–Mart brand.
STRATEGY
Under the counsel of Reputations Corporation, Wal–Mart Canada
used the profile of the application to communicate the Wal-Mart
brand values and build a positive corporate reputation.
RESULT
A majority of Vancouver residents (65%) surveyed supported
the store application; objective reporting of the project in
national media; and City staff recommendation that the store
application proceed through final stages.
click on image to enlarge
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